Walk into any arcade and you will see, hear, and feel the fun and energy (with a touch of disappointment and frustration) as players of all ages battle against themselves, their friends, and the computer in various types of games. From digital video games to pinball machines to arcade vending machines, there is truly something for everyone at the arcade. But here’s the thing, of all these options, only one lets players walk away with an actual prize.
Introduction to Arcade Vending Machines
In simple terms, an arcade vending machine is a prize-dispensing machine that combines the challenge and fun of strategic gameplay with the thrill of winning candy, a plush toy, or an electronic gadget. Whether it is a claw machine, a prize wheel, or a capsule dispenser, arcade vending machines aren’t your typical snack dispensing machines, but rather a sophisticated piece of entertainment that combines the thrill of competition with the satisfaction of winning a tangible reward.
Often found in family entertainment centers, malls, movie theatres, or even a restaurant waiting area, arcade vending machines offer a way to enhance customers' experience in your venue while helping owners generate passive revenue.
Benefits of Installing Vending Machines in Arcades
There are several benefits of installing vending machines in arcades for both owners and customers. Understanding the benefits of vending machines in an entertainment setting can help you make a more informed decision about your investment.
From a business standpoint, vending machines for arcades offer owners the ability to make passive income from a relatively low-maintenance product/service. Unlike a traditional arcade machine that may require software updates and technical support, these machines operate on a simple mechanical system.
Aside from the initial investment and restocking costs, arcade vending machines require minimal ongoing expenses. With customizable win rates and interchangeable rewards, these machines can be tailored to fit the needs of various target markets and popular trends.
For customers, arcade vending machines add an element of pure chance to their entertainment mix. Unlike traditional video game machines, where players grind away attempting to beat a high score, a vending machine offers the possibility of an immediate reward.
Key Features to Consider When Choosing a Machine
Selecting the right arcade vending machine can feel overwhelming, as there are many options to choose from. Take the time to do the proper research, as your decision will impact both your profitability and customer satisfaction.
Type of Machine - There are several types to choose from, including the popular claw/crane machine that challenges players to grab a prize with a mechanical claw. Ticket redemption machines, such as skee-ball or wheel machines, are popular with younger markets. Coin-operated vending machines like coin/token pushers are a simple yet entertaining arcade machine option.
Location - Selecting the right location for your arcade vending machine will make or break your business. Consider the amount of foot traffic and who your audience is. It is also important to relate the size of your machine to the space in which you place it. An oversized claw machine may look impressive, but if it blocks traffic or takes up too much space, it could have a negative effect.
Prizes- Consider machines that relate to the size and frequency of your traffic. Bulk vending machines tend to offer more storage space, which means fewer restocking trips. It is also important to select a machine that can accommodate different prize sizes and types. Smaller trinket-type prizes may appeal to a younger audience, while higher value items will attract an older market.
Payment Options - There was a time when all vending and arcade machines took only coins; however, in today’s cashless society, the ability to pay with credit/debit cards, mobile apps, or arcade cards allows for a wider reach and, in turn, more business revenue.
Custom Settings - Most arcade vending machines will allow owners to adjust the win ratio and difficulty settings. If a machine is too easy, you will lose money on prizes; if it’s too difficult, players will become turned off and stop playing. Finding the right level of challenge to keep players interested while bringing in a reasonable profit margin is key.
Maintenance and Management Tips
Once you have your machine up and running, a successful arcade machine business relies on proper maintenance and management. Here are a few basic vending machine maintenance tips to help keep your investment profitable.
Restocking Schedule - Establishing a consistent restocking schedule based on your machine’s performance data will help to optimize inventory and maximize profits. Depending on the size of the machine and location, this could range from every day to once a week. Take note of what prizes are popular.
Cleaning - A clean machine is an attractive machine. Glass smudges, sticky controls, and dirty dispenser containers give a poor impression and will often deter customers from playing. A quick daily wipe down and a once-a-week deep cleaning will make your machine that much more appealing.
Game Settings - Most modern skill-based games will allow owners to adjust the grip strength, arm speed, wheel timing, and payout ratios. Pay attention to customer feedback and profit margins in order to tweak accordingly. If people are winning too much, you may want to increase the difficulty level. However, if the game is too challenging and nobody is winning, you will want to turn it down in order to maintain business.
Technical Maintenance - Learning basic troubleshooting skills is important for owners as it will not only save time, but also money. Basic problems, such as coin or prize jams or simple mechanical problems, can often be resolved without much of an issue. Keep a supply of commonly used parts such as belts, bulbs, and lubricant handy for quick fixes.
Remote Monitoring - Modern arcade vending machines offer remote inventory tracking and diagnostic tools, both of which will reduce the downtime of your machine and save you time and money.
Conclusion: Maximizing ROI with Arcade Vending Machines
The most important aspect of maximizing your return on investment with arcade vending machines comes down to doing your homework upfront. Strategic placement in high-traffic areas will have a major impact on your profits, as will prize selection and rotation. Keeping track of trends and feedback from customers can have a positive impact on both their experience and help enhance your success rate. While it may seem odd to market a vending machine, promotion through social media or offering various contests will help bring awareness to your entertainment business.