Walk into any arcade or entertainment venue, and you are likely to notice the flashing lights and captivating sounds of a claw machine. When it comes to arcade games for businesses, claw machines have become a staple, with their unique blend of skill, luck, and anticipation that draws players in over and over again.
Whether you are an arcade owner looking to expand your business or an entrepreneur considering starting in the vending machine industry, understanding and having knowledge of the various claw machine brands is important for making the right purchasing decision.
Introduction to Claw Machine Brands
Claw machines have been around since the 19th century and have evolved over time to become sophisticated machines with advanced technology. With their bright lights, flashy designs, innovative features, and a bin of tempting prizes, these machines are designed to maximize both customer engagement and owners' profitability.
With numerous manufacturers competing for their share of the arcade market, choosing the right brand can make the difference between a successful business investment and a costly mistake. Whether you’re targeting machines for high-end performance or a budget-friendly setup, knowing the right machine for your needs and who can provide it is the first step in entering the industry.
Top 5 Claw Machine Brands to Consider
When exploring claw machine brands, there are several names that constantly appear as the top claw machine manufacturers.
- Elaut - Arguably the most recognized name in the arcade world. The Belgium-based company’s “E-Claw” series is a staple in the modern arcade industry thanks to its durability, innovation, and precision engineering.
- Coastal Amusements - Another “go-to” name in the entertainment industry known for its Candy Crane and Claw Frenzy models. With their user-friendly interfaces, bright lights, and eye-catching, family-friendly designs, Coastal Amusements is one of the top brands for anyone entering the business.
- Smart Industries - Producing cost-effective but reliable machines, U.S.-based Smart Industries has a wide range of arcade claw machines. Popular among the small arcade-sized businesses, Smart machines are relatively straightforward with minimal maintenance requirements.
- Benchmark Games - For thirty years, Benchmark Games has produced state-of-the-art machines, including coin-operated, redemption, novelty, and prize merchandisers. Using RFID (Radio Frequency Identification) technology and programmable settings, Benchmark Games products are among the best in the industry.
- Andamiro - Stationed in South Korea, Andamiro is known for its unique use of color and design. Using slightly different mechanics from the traditional claw machines, Andamiro blends in different skill-based gaming that targets more competitive markets.
Key Features to Look for in Claw Machines
While the concept may be similar, not all claw machines are built the same. When understanding and debating which arcade claw machine is better, there are several factors to take into consideration.
- Durability - The amount of wear and tear and abuse that some machines take, especially in high-traffic areas, requires a solid build. Look for machines with heavy-duty reinforced steel cabinets, shatterproof glass, high-quality motors, and components designed to take a beating.
- Adjustable Settings - Being able to set the difficulty levels is important to both the owner and customer. A game that is too challenging will not bring in users, while something that is too easy will be costly in terms of prizes. Finding a happy medium between profitability and keeping players happy is important.
- Prize Capacity - The best machines allow for various prize sizes and types. This will allow owners to adjust the rewards based on customer preference, feedback, and profit margins. A larger prize bin will also reduce refill frequency.
- Control Panel - A simple control panel, clear instructions, and engaging sound/video effects will draw and retain customers. Most claw machines consist of a joystick, start button and occasionally a grab button.
- Easy Maintenance - Check with your provider for any specialized game machine maintenance tips. Machines with front-loading doors, clear diagnostic systems, and easy-to-purchase parts will save owners money and time.
Comparing Claw Machine Models
All claw machine brands and models offer owners and users something different, from basic machines to ones with all the bells and whistles.
Basic models start as low as $2,000, with premium units costing over $10,000. Smart Industries offers a line of entry-level machines at budget-friendly prices, which are ideal for new business owners.
Mid-range options from Coastal Amusement or Elaut feature enhanced construction, better lighting and sound systems, and prize visibility thanks to a larger container. These machines are usually found in family fun centers, arcades, and movie theatres. For those looking for the best value for cost, either of these companies would be your best choice.
Premium models sold by Benchmark Games and Andamiro are sold at the highest price point, but return cutting-edge technology, superior craftsmanship and parts, and a higher level of competitive game play. The return on investment from these machines comes from players who seek more of a challenge and are willing to pay more for the experience.
Benefits of Investing in a Quality Claw Machine
High-quality claw machine brands may cost owners more up front; however, the long-term advantages outweigh the initial purchase cost. A quality machine that maintains consistent performance will be worth the extra few dollars.
Customer Satisfaction - A reliable, well-designed machine will greatly impact customer satisfaction. Smooth and simple operation with fun gameplay translates into repeat visitors and positive word of mouth reviews.
Increased Revenue - Although the initial investment will likely be high, a premium claw machine will not only attract more players with its unique features and reliable craftsmanship, but it will also justify owners charging a premium to play.
Maintenance Costs - Well-built machines from one of the top manufacturers will likely last longer, reducing downtime and repair costs.
Customer Support - Trusted brands will provide owners with manuals, readily available parts, and timely customer service for troubleshooting issues, all of which are essential for long-term success.
How to Choose the Right Claw Machine Brand for Your Needs
Selecting the right claw machine brands for your specific needs and goals is different for every owner. Start by asking these simple questions as part of your personal arcade business startup guide.
Where is it going? - What kind of space do you have? Do you need a smaller machine or a larger unit? Consider space for both the machine, the player, and a potential audience.
Who’s it for? - Are you targeting kids, who will be drawn to colorful, musical, child-friendly designs, or adults who may want a more sophisticated and challenging machine?
What’s your budget? - In addition to the purchase price, add in prize content, any legal documents, maintenance parts/services, and rent/lease costs.
Stock or Customized? - Some manufacturers allow for custom features, including branding wraps, lighting, and music. If you are new to the business, consider a basic stock unit to start and then upgrade as your machine becomes more successful.
Can I maintain it? - Most basic machines are relatively simple to clean and provide general maintenance. However, more complex machines may require service technicians, especially if you are a one-person operation or new to the industry. Plan to clean the machine at least once a week, and check basic parts and the claw mechanism no less than twice a month for longevity.
